THE DETOUR STARTS HERE
Welcome to what’s next.
A MODERN CAMP FOR CURIOUS PEOPLE
Detour is a different way to get away. We’re transforming overlooked roadside motels in
remarkable places into destinations people want to discover.
Places to explore from, and places you can’t wait to come back to.
Great food, good drinks, thoughtful design, fire pits at night, live music, a little adventure, and maybe some new friends. Plenty of reasons to stay another night.
And this is only our first stop.
Places travelers seek out.
Places locals want to gather.
Places worth the Detour.
THE ROAD AHEAD LOOKS INTERESTING
The way people travel has changed. We’re choosing experiences over things, discovery over the expected, and character over sameness.
At the same time, thousands of roadside motels sit in remarkable places, waiting for someone to see what they could become.
We see an opportunity hiding in plain sight.
THE ROOM IS JUST THE BEGINNING
Every DETOUR will be different because every place is different. But the idea is simple: make coming back from the day’s adventure just as good as heading out to explore.
Stay outside a little longer
Lose an afternoon by the pool. Find your way to the hot tub or sauna. Stay fireside long
after the sun goes down, with live music under the stars.
Order another round
Chef-driven dinners turn into drinks. One round becomes another. Strangers become
friends. And suddenly, dinner has become the whole night.
Take the trail you almost missed
The best days rarely go according to plan. Follow the local tip. Take the trail. Jump in
the lake. See where the road goes.
Come for the place. Remember the feeling.
SOME PLACES DESERVE ANOTHER CHAPTER
We’re searching for overlooked roadside motels in remarkable places—the ones with good bones, a little history, and far more potential than meets the eye.
The great old sign. The courtyard beneath the trees. The pool waiting to come back to life. The place you’ve driven past a hundred times without ever imagining what it could
become.
We’re not interested in erasing what made these places special.
We want to give people a reason to discover them again.
THE FIRST DETOUR IS JUST THE BEGINNING
We’re building DETOUR as a collection of remarkable places — each rooted in its destination, each completely its own, and each unmistakably DETOUR.
The best places aren't always the ones you planned to find. Sometimes, you take the Detour.